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By Cynthia A. Martin on May 25 2018 08:05:43
A complete, thoughtful business plan is one of the most valuable tools in helping you reach your long-term goals. It gives your business direction, defines your objectives, maps out strategies to achieve your goals and helps you to manage possible bumps in the road.
A business plan is a formal statement of business goals, reasons they are attainable, and plans for reaching them. It may also contain background information about the organization or team attempting to reach those goals.
Business plans may target changes in perception and branding by the customer, client, taxpayer, or larger community. When the existing business is to assume a major change or when planning a new venture, a 3 to 5 year business plan is required, since investors will look for their investment return in that timeframe.
There are no rules about what your plan should cover or the level of detail. In general, plans need to include information regarding:
~ business profile
~ vision, mission and
~ market research
~ operational strategy
~ products and/or services
~ marketing plan
~ financial strategy.
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