By Charlotte R. Richardson on July 11 2018 03:12:50
There are no rules about what your plan should cover or the level of detail. In general, plans need to include information regarding:
~ business profile
~ vision, mission and
~ market research
~ operational strategy
~ products and/or services
~ marketing plan
~ financial strategy.
Business plans are decision-making tools. The content and format of the business plan is determined by the goals and audience. For example, a business plan for a non-profit might discuss the fit between the business plan and the organization’s mission. Banks are quite concerned about defaults, so a business plan for a bank loan will build a convincing case for the organization’s ability to repay the loan. Venture capitalists are primarily concerned about initial investment, feasibility, and exit valuation. A business plan for a project requiring equity financing will need to explain why current resources, upcoming growth opportunities, and sustainable competitive advantage will lead to a high exit valuation.
Size your business plan to fit your business. Remember that your business plan should be only as big as what you need to run your business.
Start from the very beginning understanding that your business plan ought to be specific to your business needs and objectives. Every business ought to have a plan, but not every business needs a full formal plan with carefully crafted summaries and descriptions.
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